Develop a deeper understanding of your user with a persona profile template
The design studio at Brillio works closely with some of the world’s leading technology brands to facilitate design-thinking best practices, including the development of personas to inform product strategy.
We created this template to make the process of developing a persona more collaborative and effective. It significantly reduced the number of validation sessions we otherwise would need to run with stakeholders. As a result, we were able to be more efficient and precise.
Jithin George
Senior Experience Architect
With this user persona template, you’ll collaboratively build a persona profile that goes beyond simple demographics and role details.
You don’t need to start from scratch. Use Brillio’s user persona template to:
- Bring more fidelity to your user persona with examples
- Push the boundaries of your customer understanding with collaborative activities
- Work with stakeholders to build persona profiles that influence product strategy
How to use this persona profile template
Step 1: Fill out the discovery section
As a team, go beyond the basics of demographics and role, and start fleshing out deeper characteristics like habits, goals, and needs.
Step 2: Get to know your persona with an activity
Use the moodboard, fireside chats, day-in-the-life, and Q&A activities to imagine how your persona may act, think, or speak in everyday life. Customize the length and number of activities to your liking.
Many times, people confuse a buyer persona with a role, but a persona is much more than just the job at hand.
Jithin George
Senior Experience Architect
Step 3: Complete the insights section
After you’ve gotten to know your persona, fill out the insights section. During your discovery process, you might come across valuable insights which could influence your design solution. But it’s important that you don’t jump the gun with this section before having a comfortable understanding of your persona. Here, you and your team can synthesize your understandings into guiding principles which can be followed in the processes to come.
Step 4: Bonus activity!
If you’re in the mood to get creative, use the persona sketch section to draw how you think your persona would appear in real life. Think about what they’re wearing, their gear, and their environment.
A user persona profile could result in anything from a usability fix to a cultural change at a company. This template goes beyond the traditional, and will help your team look at the fundamentals so they can question any assumptions that could be impacting your strategy.
Jithin George
Senior Experience Architect
Collaborate in real time with a digital whiteboard. InVision Freehand empowers your entire team to create together, all in one place.