Event brief

An event brief creates a comprehensive overview of an upcoming event. Items in an event brief include goals, timelines, targeted audiences, and roles and responsibilities.

Event briefs also house all of the details for your team to quickly align, collaborate, and plan comprehensive and effective events together.

What is an event brief?

Consider an event brief to lay the foundation to a successful program. An event brief provides a broad outline — timelines, accountability, and overall objectives — ensuring alignment for every team involved.

What does an event brief do?

An event brief gives cross-functional teams a place to streamline the planning process before, during, and after an event.

Often used by event managers and marketers, it is a useful, visual space to reference goals, timelines, and any details surrounding the event.

Eager to plan an event? Try an event brief template to visually collaborate with your team today.